Double Ninth Festival: Tongchuang Intelligent Demonstrates Corporate Responsibility with Love
As the autumn breeze brings comfort and the Double Ninth Festival (a traditional Chinese festival honoring the elderly, similar to Senior Citizens' Day in some countries) approaches, Guangzhou Tongchuang Intelligent Packaging Machinery Co., Ltd. (hereinafter referred to as "Tongchuang Intelligent") has always demonstrated the responsibility of a "corporate citizen" through concrete actions. On October 13, 2025, ahead of the Double Ninth Festival, Tongchuang Intelligent, in collaboration with Xinhua Street Social Work Service Station, launched the "Warm Tongchuang Love on Double Ninth Festival" home visit activity. The company not only delivered customized gifts to 20 elderly people from low-income families but also conveyed the brand's warmth through "companionship - based care", integrating the traditional virtue of "respecting and caring for the elderly" with Tongchuang Intelligent's corporate spirit.
From "Needs Research" to "Customized Care": Tongchuang Intelligent Interprets the Original Intention of Responsibility with Refined Services
A public welfare activity with warmth starts from in - depth insight into needs. During the preparation stage of the activity, Tongchuang Intelligent did not stop at "material donation". Instead, it took the initiative to cooperate with Xinhua Street Social Work Service Station to conduct one - on - one needs surveys on the 20 elderly participants. It recorded the living habits of the elderly living alone, paid attention to the health needs of the elderly with mobility difficulties, and understood the spiritual needs of the empty - nester elderly. Finally, a dual service plan of "practical materials + emotional care" was formed.
This thoughtfulness is reflected in every detail of the gifts. Considering the dietary needs of the elderly, low - sodium rice, non - genetically modified cooking oil and other daily necessities were carefully selected. In response to the temperature drop in autumn and winter, soft and warm woolen scarves and non - slip knee pads were customized. To enrich their spiritual life, wall calendars printed with traditional poems and audio radios were specially prepared. Each gift was packed by the employees of Tongchuang Intelligent themselves and labeled with the brand - exclusive label "Tongchuang Accompanies You, Happy Double Ninth Festival", making the material delivery not just "help" but also "family - like care".
"Public welfare is not a simple transfer of materials, but to make the recipients feel valued and cared for." The administrative director of Tongchuang Intelligent emphasized at the preparation meeting. This concept of "refined public welfare" is a vivid embodiment of Tongchuang Intelligent's transformation from a "manufacturing enterprise" to a "warm brand". Just as it pursues "precision, efficiency and reliability" in the field of packaging machinery, it also fulfills its commitments with "carefulness, attentiveness and thoughtfulness" in the field of public welfare.
From "Corporate Action" to "Full - staff Participation": Tongchuang Intelligent Gathers Brand Strength through Public Welfare Practice
On the day of the activity, a 20 - member visiting team composed of representatives from the management of Tongchuang Intelligent and employees from various departments, together with social workers from Xinhua Street, went into the homes of the elderly. This is not only a public welfare activity but also the implementation of Tongchuang Intelligent's brand culture of "all employees practicing social responsibility".
"I used to think that corporate public welfare was far away from us. It was not until I helped the elderly tidy up their rooms with my own hands and listened to them tell stories about the past that I realized that 'responsibility' is not a slogan but a real companionship." Xiao Li, an employee of Tongchuang Intelligent who participated in the activity, sighed. In fact, this is the in - depth consideration of Tongchuang Intelligent in promoting public welfare activities: by encouraging employees to participate personally, the concept of "caring for others and giving back to society" is integrated into the corporate culture, making every employee a "communicator" and "practitioner" of the brand spirit.
During the activity, many elderly people held the hands of Tongchuang's employees and said, "You not only bring us things but also chat with us. You are more intimate than relatives." This recognition highlights the brand value far more than any promotion. Tongchuang Intelligent uses "sincere interaction between people" to make the brand "Tongchuang" no longer a cold mechanical product but a "partner" with warmth and emotion.
From "One - time Activity" to "Long - term Plan": Tongchuang Intelligent Builds Long - term Brand Value with Public Welfare Ecology
For Tongchuang Intelligent, the "Double Ninth Festival" care activity is not an accidental public welfare initiative but an important part of the company's "long - term social responsibility plan". Since its establishment, Tongchuang Intelligent has always incorporated "social responsibility" into its corporate development strategy. From "supporting rural education" to "helping employees in difficulty", from "environmental protection production transformation" to "community public welfare services", it has gradually built a three - dimensional public welfare system of "education assistance + people's livelihood care + green development".
The cooperation with Xinhua Street Social Work Service Station this time is a new starting point for Tongchuang Intelligent to "deeply cultivate the community and provide long - term services". After the activity, the two parties formally signed the "Long - term Cooperation Agreement on Elderly Care". Tongchuang Intelligent will set up the "Tongchuang Elderly Care Fund" to provide regular physical examinations, home care and other services for the elderly in difficulty. At the same time, it will open the "Tongchuang Love Hotline", which will be attended by employee volunteers on a rotating basis to provide daily consultation and emergency assistance for the elderly living alone. In addition, it will organize the "Tongchuang Companion Day" every month, allowing employees to go into the community to provide voluntary services such as home appliance maintenance and daily care for the elderly.
"The value of an enterprise lies not only in how much economic benefit it creates but also in how much positive impact it has on society." The general manager of Tongchuang Intelligent said at the signing ceremony. "In the future, Tongchuang Intelligent will continue to take the dual identity of 'leader in the packaging machinery field' and 'practitioner of social responsibility', closely integrate brand development with social needs, and make 'Tongchuang Intelligent Manufacturing' and 'Tongchuang Warmth' go hand in hand to set a benchmark for 'responsible enterprises' in the industry."
Forging the Brand Soul with Traditional Virtues, Tongchuang Intelligent Makes "Warmth" a Core Competitiveness
As the warmth of the Double Ninth Festival gradually fades, Tongchuang Intelligent leaves behind not only 20 gifts but also a responsibility report of "corporate and social coexistence". From the service concept of "refined public welfare" to the cultural implementation of "full - staff participation" and then to the ecological construction of "long - term planning", Tongchuang Intelligent has proved with actions that an excellent enterprise can not only produce high - quality products but also convey warm values.
In the future, Tongchuang Intelligent will continue to take "respecting and caring for the elderly" as a starting point, integrate the public welfare spirit into the brand gene, and while deeply cultivating the packaging machinery field and creating value for customers, continue to pay attention to vulnerable groups in society. With more diversified and long - term public welfare actions, it will make "Tongchuang" a synonym for "reliability" and "warmth". This is not only the inheritance of the traditional virtues of the Chinese nation but also the responsibility and commitment of Tongchuang Intelligent as a "Chinese intelligent manufacturing enterprise".